The Best Kept Secret in London Entertainment: How My Box Office Members Get Into West End Shows

London is one of the world's great cities for live entertainment. On any given night, the West End alone has dozens of shows running — musicals, plays, opera, comedy, dance — alongside hundreds of concerts, comedy nights and cultural events across the capital. The challenge, for many people, is the cost.

Full-price West End theatre tickets can run anywhere from £40 to well over £100 per seat. For a couple or a family, a night out at the theatre quickly becomes a significant expense. Which is why, for over 14 years, tens of thousands of Londoners have been using a much better approach.

The insider approach: seat filling

My Box Office is the UK's leading seat-filling membership club, and for our London members, it opens the door to an extraordinary range of live entertainment — often for little more than a nominal admin fee.

The way it works is simple. Theatres, concert venues and event promoters across London partner with us to fill seats that would otherwise go empty on the night. Rather than reducing their public ticket prices — which can affect brand perception and frustrate full-price buyers — they work with us discreetly. Our members step in, fill those seats, and in return enjoy the show at a fraction of the cost.

What kind of events can London members access?

Through My Box Office, London members have enjoyed:

• West End theatre — from long-running musicals to new productions and classical plays

• Comedy nights — at intimate clubs and major London venues

• Concerts and live music — across genres from classical to pop

• Opera and dance — including performances at some of London's most prestigious venues

• Film screenings — previews and special events

• Talks and lectures — from thought leaders and cultural figures

• Sporting events — when available in the London area

The range is genuinely broad, and because events are added regularly, there's always something new to

discover — including shows and venues you might never have sought out yourself.

Why London is perfect for seat filling

London has a uniquely high volume of live events running simultaneously, which means more opportunities for My Box Office members than almost anywhere else in the UK. The West End in particular has a constant pipeline of productions that benefit from full houses — making it one of the most active areas for our service.

Many of our most loyal members have discovered their favourite shows, venues and performers through My Box Office — attending on a whim because the seats were available, and falling in love with something they'd never have chosen at full price.

The golden rule: discretion

One thing that sets My Box Office apart from discount ticket sites is our commitment to discretion. When you attend an event as a seat filler, you don't discuss your membership or what you paid at the venue. This isn't just a rule — it's what makes the whole system work. Venues trust us because our members behave impeccably. That trust is what gives us access to the best seats at the best shows.

How to get started

Joining My Box Office costs just £5 for an annual membership or £12.99 for lifetime access. Once you're a member, the process is simple — set your preferences, watch for notifications, book fast when something catches your eye, and enjoy.

With over 42,000 members and more than 600 venue and producer partners, My Box Office has been one of London's best-kept entertainment secret since 2011.

Join My Box Office today and discover a new way to experience London's live entertainment scene.